The electronic communication through professional screen is a market in Its infancy and is still evolving but is powerful enough to become part of the mainstream. It is accelerating at a quick speed and emerging as an effective communication medium now emerging everywhere. The Growth of installations, LCD’s, LED and plasma displays are evidence of the interest in this kind of advertising. Big names which have come into this market like Intel and HP has improved its market value. Behind each digital signal is a device, applications and a network. Digital Signage devices in the network might be plasma or LCD monitors, kiosks, projection screens, HD TVs or other electronic devices.
It had been observed in 2010 the emphasis in the commercial marketplace was on competing together by coming up with bigger screens but the electronic landscape now appears to be changing. Display size and display screens also change based on the requirement of the message; there are LED displays, high definition displays and multiple display units. Best what is digital signage trends for electronic signage are still taking shape and at the phase of development. The year 2010 saw a tendency of consumers to LED backlit displays and 3D. According to Keith Yanke, product manager at NEC Display Solutions LED and 3D is here to remain. He considers that the reduced power consumption will surely work in favour of LED-backlit displays. As for 3D, the hype it generated in 2010 isn’t going to mellow down so soon. The 3D effects are still being researched and getting better but there is a whole lot of potential in this sphere.
Touch capability for electronic signage is also proving to be quite a popular technology. In our daily routine experiences we find many devices and displays that prompt us to socialize with them. As a society we are becoming quite used to touch screen displays for e.g., from ATM machines to the Smartphones we have come a long way. Touch capacity keeps the consumer more engaged and clients are showing keen interest in this domain. In 2010 it was seen that many partnerships between display manufacturers and digital signage applications providers flourished. Retailers are now turning towards electronic marketplace for sales revenue. Gone Are the old ways of placing an ad in the paper or on TV. There are software on the marketplace offering complete solutions from design to the upkeep.